5,000 m² full of innovations: HOMAG relies on the right solutions

Cover Photo Caption: Over 90,000 people from more than 100 countries visited the LIGNA in Hannover. Of those that visited the HOMAG stand, around 61% were international visitors.

At LIGNA 2019, HOMAG once again completely filled hall 14 with machines, software and technical innovations for wood processing – all live in action.


As part of the HOMAG claim ‘YOUR SOLUTION’, HOMAG showcased a wide range of solutions across 5,000 m², all of which help companies large or small to meet the market requirements of today along with the trends of tomorrow. For those who produce construction elements, this year’s new products were presented on an extra-large solid wood platform – complemented by everything to do with automation solutions for pre-fabricated housing construction. WEINMANN also exhibited the latest machine technology for house building in Hall 13.


The integrated, comprehensive workshop and cell concepts along with digital features and software solutions attracted a great deal of attention this year.


HOMAG also showcased solutions for a range of requirements:

  • Two new, integrated workshop concepts, specially designed for carpenters and joiners with easy digital assistants and features
  • A fully networked, automated and completely autonomous concept for SMEs
  • A solution for high-performance furniture production at high-speed


Pekka Paasivaara (CEO HOMAG) also confirmed the high level of interest in the sector for digitalization and solutions for the journey toward Industry 4.0:
“At LIGNA 2019, we have made huge strides in digital woodworking. The level of interest in modern technology remains high all around the world. It is simply amazing to meet so many customers from all over the globe, who are focused on specific investment projects. The new solutions appeal to small companies just as much as industrial processors. A positive sign for us all.”


Homag’s InnovationCenter alone received approx. 4,500 visits

A strong performance: HOMAG struck a chord with visitors
HOMAG is extremely pleased with the visitor numbers, qualified leads and the order intake generated at the LIGNA trade fair. There was a significant amount of interest in interior fittings and industrial furniture production, particularly in solutions for kitchen and household furniture production. In regard to digital products, visitors were extremely interested in the ServiceBoard and MachineBoard (tapio), in particular.


In total, over 90,000 people from more than 100 countries visited the LIGNA in Hannover. Of those that visited the HOMAG stand, around 61% were international visitors. Austria, Italy and Switzerland accounted for the highest visitor numbers. Numerous groups of visitors from countries such as Spain, France, Poland, Australia and New Zealand, the USA or Asia (most notably India, Thailand, South Korea) also called in at Hall 14 to see HOMAG as they made their way around the trade fair. The quality of the inquiries at the HOMAG stand rose – with visitors spending on average longer there and holding more in-depth conversations compared to previous years. Simply put, LIGNA, the leading trade fair, was an outstanding success which thoroughly impressed visitors.


A view also supported by Dr. Markus Vöge (EvP Global Sales & Marketing):
“I am more than satisfied with our participation at this trade fair and how our sales team has performed. We impressed visitors with HOMAG innovations and new developments. The HOMAG stand was full, right from the very start. Our InnovationCenter alone received approx. 4,500 visits. As in previous exhibitions it was the target to offer an individual solution for everyone – from our digital assistants to the right software and the matching machine technology. We have overachieved this goal. We are the right partner to help our customers prepare for the future, whether that be in a woodworking shop or in industry.” Workshop Concepts for Carpenters/Joiners.